First LCBO pop-up is a whisky wonderland

Master distiller Joshua Beach pours sip-sized samples of Wayne Gretzky’s whiskies – the latest of which is finished in ice wine casks – to some very curious and thirsty tipplers at an unexpected spot

SLÁINTE! #LCBOPOPUP BECOMES A WHISKY LOVER’S PARADISE

LCBO WHISKY POP-UP TO SHOWCASE OVER 150 DIFFERENT WHISKIES INCLUDING EXCLUSIVES AND LIMITED EDITION FINDS MASTER DISTILLERS AND BRAND AMBASSADORS CONFIRMED FOR JAM-PACKED LINEUP OF COMPLIMENTARY EVENTS For immediate release Toronto, ON, October 12,

Spotted! The LCBO opens its first pop-up

The LCBO, Ontario’s liquor retailer, has opened its first pop-up store, targeting millennials with an experiential launch in downtown Toronto. The pop-up, which opened to the public last week, will feature a rotating selection

BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE ‘BEAUTIFUL’

Serial entrepreneur Mike Girgis has returned to digital out-of-home advertising with a new startup media shop slash experiential agency, formally launching this week under the name Big Digital. Rather than wading into the already crowded market for