BIG Digital joins landmark #HUMANCARE movement from St. Michael’s Hospital Foundation

March 5, 2022
Posted By: Big Digital

In support of St. Michael’s Foundation and its transformative HUMANCARE campaign, BIG Digital has provided portable digital billboards to the St. Michael’s Hospital and Providence Healthcare locations.

The temporary installation of the on-demand, double-sided 55” digital displays will provide a rich media experience highlighting #HUMANCARE, a $1-billion movement that pledges to ‘reinvent Canada’s patient experience.’

“We’re proud and grateful to have a partner like Big Digital on our side in telling the HUMANCARE story publicly and powerfully,” says Lili Litwin, President, St. Michael’s Foundation. 

BIG Digital provides innovative platforms that empower organizations to communicate with their supporters in almost any environment.  “Anyplace, anytime” Portable Digital Displays will complement the mission of St. Michael’s Foundation, raising awareness for #HUMANCARE inside the institutions that receive the Foundation’s support. A state-of-the-art addition to the Foundation’s communications matrix, the eye-level digital billboards feature stunning 4K resolution and uninterrupted 5G connectivity.  Message loops include emotional testimonials such as gratitude to staff and the ability to enhance active donor engagement with QR code triggers. Compelling educational content will inspire visitors with insights about St. Michael’s AI innovations, its breakthrough research and its long-term vision for seamless care at every life stage.


“Canada’s health-care system and the well-being of our fellow Canadians is absolutely crucial for all of us.  We are privileged and humbled to support the critical work of St. Michael’s Foundation by helping amplify its mission impact.  Our digital billboards provide dynamic engagement in real-time, for patients, families and staff alike.  One of our core values is to give back to the community, and this is a cause we are passionate about,” said Co-Founder & CEO of BIG Digital, Jake Neiman.  


About St. Michael’s Foundation


Bolstered by a fierce community of donors and volunteers, St. Michael’s Foundation mobilizes people, businesses and foundations to support its world-leading health teams in designing the best care – when, where and how patients need it. In building state-of-the-art facilities that comfort and heal. In doing research that prevents illness and customizes treatments. In rooting medical education in empathy. In leading a digital transformation to make access to health care faster and treatments more precise. And in making health equity even more central to its mission. Because St. Michael’s Hospital and Providence Healthcare stop at nothing to deliver the care experience patients deserve.




HUMANCARE is St. Michael’s Foundation’s landmark $1-billion campaign to reinvent Canada’s patient experience. Over the next several years, HUMANCARE will address what Canadians are looking for most in their health-care experience: to feel comforted when they’re at their most vulnerable, connected to the teams who care for them, and confident in their treatment.


HUMANCARE is easier access to care and shorter wait times. It’s treatment decisions that are made in partnership with the patient and their loved ones. It’s equitable care that takes into account each person’s life circumstances. It’s seamless care that follows a patient throughout their life journey. It’s built spaces that are about wellness, rather than illness. It’s health teams who treat their patients as individuals, not categories. It’s treatment that is customized to each individual, because no two patients are alike.


To learn more visit