From November 14 until December 31, this holiday wonderland will become a treasure trove of gift and entertaining ideas.
The LCBO Pop-Up is bringing holiday cheer to customers. The three-month temporary store has been welcoming customers in droves since it opened in September. Located in the heart of downtown Toronto at 600 King Street West, the LCBO Pop-Up has been a hub of activity – customers have been coming in to sip, shop, learn, and be inspired through a personalized and interactive experience.
The first of its kind for the organization, the LCBO Pop-Up launched as part of the LCBO’s “Fall for Craft” campaign, LCBO’s annual promotion showcasing the high-quality Ontario VQA wines and the winemakers behind their production, followed by a promotion for its wide variety of whiskies. Now, for its grand finale, it’s turning into a winter wonderland – a stand-alone LCBO store completely dedicated to holiday gift and entertaining ideas.
From stocking stuffers to ultimate party essentials and festive spirits, the LCBO Pop-Up is the ultimate holiday headquarters. In addition to the vast array of exclusive and hard-to-find products available, events have been a driving force behind the Pop-Up’s success, and the lineup for the final phase is sure to get everyone in the festive spirit.
“The customer foot traffic, feedback and of course sales, tell us that the LCBO Pop-Up is a huge hit with consumers and a welcomed addition to the neighbourhood,” said Kerri Dawson, VP of Marketing, LCBO. “Creating a unique one-stop shop for holiday gift and entertaining ideas is the perfect way to wrap up our successful three-month installation.”
Brands like Bacardi, Patron, and Grey Goose, and local favourites like Gretzky Estates, Inniskillin, and Crown Royal will be treating LCBO Holiday Pop-Up visitors to crowd-pleasing events that will have them caroling all the way home with countless gifts and ideas in tow.
The LCBO Holiday Pop-Up is also home to a number of digital touchpoints meant to enlighten and educate customers visiting the space. The “lift and learn” area connects physical touch and feel of products with digital content, using technology that displays detailed product information on a screen when a product is lifted from the shelf. The lift and learn Holiday edition will first highlight “Bar Essentials,” perfect spirits for the holiday season and “Wine Pairings,” followed by “Elevated Bar Essentials” and “Sparkling Ideas.” The feature wall, a curated collection of thematic products, launched in support of Nouveau wines, transitioned to “Holiday Must-Haves,” and will finish with “Holiday Sparklers.”