Portable Digital and Interactive Billboards for AR Experiences
BlogsAugmented Reality has opened up new doors for interactivity in brand activations. Augmented Reality is where you overlay digital visual and other sensory elements onto a digital projection of the real world, enhancing what users see, hea...
Activations for Sports and Events: How Billboards Can Create Interactive Experiences at Sporting Events
BlogsWhile sports are currently becoming the next big thing in streaming as streaming giants fight for what used to be the stronghold of traditional cable companies, there’s also been a huge renaissance in the live events themselves. Worldw...
Spotlight on Golf: Innovation in Communication
BlogsGolf courses and tournaments face some unique challenges when it comes to communicating with members, guests, audiences, and tournament participants. They need to find reliable ways to communicate in outdoor environments that won’t dis...
Video & Animation Use Case Spotlight: The Value of Video and Animated Content in Advertising
BlogsVideo and animation are crucial to the success of a good marketing campaign. Marketing studies show that video ads generate 48% higher sales rates than static image ads and increase engagement. The power of video isn’t limited just to ...
Your Guide to Tailgating and BIG Digital’s Tailgating Event Network
BlogsBaseball is back, the NBA and NHL playoffs are in full swing, and it’s one of the most exciting times of the year for sports fans. Sports markets in North America have been growing across the continent’s biggest leagues, including th...
What Digital Billboards Can Do for Sports Marketing: Spotlight on Sports Marketing Agencies, Sports Events and Sports Venues
BlogsSports fans love their teams, love their game, and love their favourite players. When it comes to brand loyalty, you can’t find a more passionate and engaged group of people than sports fans of all stripes. Marketers who can connect wi...
