NEWS/MEDIA

Big Digital delivers screens to LCBO pop-up shop

Big Digital, a Toronto-based audiovisual (AV) equipment rental company that caters to out-of-home (OOH) and ‘experiential’ advertising campaigns, provided a series of digital touchpoints for the first-ever Liquor Control Board of Ontario’s (LCBO) pop-up ...
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LCBO Pop-Up Booze Store Uses Digital Touchpoints To Market Wine, Whiskey

When I think of pop-up stores, I think apparel start-ups. But in Toronto, Ontario’s giant booze monopoly is running a pop-up store for the holiday season that includes several digital components. The LCBO Pop-Up west ...
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LCBO POPS THE CORK ON #LCBOPOPUP

THREE MONTH TORONTO POP-UP SHOP LAUNCHES IN SUPPORT OF FALL CAMPAIGNS EXPERIENCE IS COMPLEMENTED BY STRATEGIC DIGITAL AND OUT-OF-HOME MEDIA BUY For immediate release Toronto, ON, September 20, 2017 – Beginning today, LCBO unveils the LCBO Pop-Up, its first-ever ...
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HO HO HO! IT’S HOLIDAY TIME AT THE LCBO POP-UP

From November 14 until December 31, this holiday wonderland will become a treasure trove of gift and entertaining ideas. The LCBO Pop-Up is bringing holiday cheer to customers. The three-month temporary store has been ...
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First LCBO pop-up is a whisky wonderland

Master distiller Joshua Beach pours sip-sized samples of Wayne Gretzky’s whiskies – the latest of which is finished in ice wine casks – to some very curious and thirsty tipplers at an unexpected spot ...
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